author's details;
Candidate name: David Hollands
Candidate number: 9008
Centre name: West Thames College
Centre number: 13134
authentication of work
I agree that the candidate has worked independently throughout this unit and all the work contained within this e-portfolio is the candidate's own work.
Zoya Galzie (Lecturer)
introduction...
Paperless transactions are hallmarks of the digital economy. In the global e-marketplace transactional websites are the interface between e-enabled customers and organisations, allowing them to do business with one another anytime, anywhere. Enhanced connectivity underpins the growth of the digital economy. The proliferation of internet-enabled computers in the home and the use of credit cards to pay for goods are major factors in its evolution.
E-consumers exercise greater autonomy and have more choice than is available to them offline in their own locality. They expect to receive a personalised service and an instant response.
In this unit, I will investigate how organisations are responding to the pressures of the e-marketplace by using transactional websites to:
- present their products and services
- gather information
- provide a personalised service.
As an informed ICT user, I need to be aware of the methods used by organisations to persuade their customers to reveal personal information about themselves and what it is used for.
Security and privacy are two key concerns for organisations and individuals operating in the digital economy. I will assess potential threats to customer data and evaluate the effectiveness of current legislation and measures taken by organisations to protect data.
Databases are key to managing the large amount of data that organisations collect. I will learn how to use database software to analyse data and identify trends and patterns.
My work for this unit will culminate in an in-depth investigation into the design of a commercial transactional website and the back-office processes involved in handling an online purchase.
I will apply my database skills to the task of storing and analysing given data in order to identify significant trends and then make recommendations based on my interpretation of them.
This is a user-focused unit. The knowledge and skills developed in this unit are particularly relevant to those who use ICT on a daily basis at work or at school/college for personal, social and work-related purposes.
**Introduction taken from Edexcel GCE Applied ICT specification p31
Click next to continue...