website investigation
introduction
The website that I have chosen to investigate is Ebuyer.com. Founded in 1999, it is now one of the largest global Internet resellers of brand name computer technology and consumer electronics products.
At the time of writing, the company's global headquarters is in Sheffield, UK with its US operation based out of Chandler, Arizona. Altogether they have 300 employees servicing 1.5 million registered customers.
According to their website, their business philosophy is simple:
"Give customers and businesses what they want, when they want it."
My investigation of their 'operation' will hopefully put this statement to the test! I will be sub-dividing the investigation of their website into three sections:
- Website design
- In this sub-division I will be describing, assessing and evaluating the design of the website. I will do this by describing its main features with a board analysis of the site's overall effectiveness and the 'customer experience' it provides. I will also be suggesting any areas for improvement supported by examples.
- Back-end processes
- This part of my investigation will focus entirely on the back office procedures. I will attempt to portray an accurate and complete picture of the company's operations by showing the chain of events, leading up to and triggered by an online purchase and the associated flow of information.
- Potential threats to data
- The last section of my investigation will consist of a description of threats to customer data collected by organisations via their websites and of the measures taken to protect, including legislation, with a clear and balanced assessment of their effectiveness.