website investigation
website design
accessibility and usability
To the average internet user the Ebuyer website is very accessible. But sadly, it is not very accessible to all internet users. Below is a screenshot of the results of the W3C HTML Validation service.
commentary on eBuyer's results...
As shown, the homepage fails markup validation miserably; with a total of 533 errors. This is totally unacceptable. Users with poor eyesight who rely on screen-readers will be unable to navigate or access this site with ease. I even doubt if they will be able to use it at all!
The Disability Discrimination Act requires that web site owners in the UK ensure that their web sites are accessible to people with disabilities - just as public buildings are required to be accessible to these groups. So I would assume that Ebuyer is actually breaking the law.
Also from the company's perspective, it would be beneficial to them to make the website accessible to disabled users. Many may find it easier to do most of their business online so the company is missing out on a whole genre of potential customers.