Candidate details
Candidate name: David Hollands
Candidate number: 9008
Centre name: West Thames College
Centre number: 13134
Introduction
The work of the ICT practitioner does not stop with the official hand-over of a website to a client. If it is to be successful, an organisation's website needs to be properly managed and kept up-to-date and interesting. In this unit I will learn what is involved in managing and monitoring the performance of a site once it has been published on the web and is accessible to a wide audience.
I will investigate different types of web hosts and the services they offer and learn how to upload website files to a web server.
There is no point in having a website if no one can find it. Most people use search engines to find information they need on the web. I will learn how to optimise a site for search engines and will explore other techniques that can be used to attract visitors to a site and keep them coming back.
In Unit 5, I developed a static ‘brochure’ website for the business client: Pipeline Software Development*. For more information about PSD read my investigation of the company and their requirements. In this unit I will continue working on this site to improve its functionality by adding an e-marketing upgrade. Once the site is up and running, I will carry out and document routine maintenance activities and site reviews. I will monitor and assess site performance using statistics and user feedback.
This is a practitioner-focused unit.The knowledge and skills developed in this unit are particularly relevant to those considering working in the ICT industry or having an ICT role in a company.
*Please remember that PSD is a totally fictional construction. I do not want to mislead anyone.
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